Legal
Mandatory provider information pursuant to Section 5 of the German Digital Services Act (DDG) and Section 18(2) of the German Media State Treaty (MStV) for the operator of the digital memorial platform Emoria, including contact channels, authorised representatives, register details, VAT identification number, notes on editorial responsibility and consumer dispute resolution.
Emoria ist ein Projekt der lead.online GmbH. This provider identification is mandatory pursuant to Section 5 of the German Digital Services Act (DDG, formerly Telemedia Act/TMG) for telemedia services offered on a commercial basis.
Emoria is a digital memorial platform that allows individuals, families and organisations to create public, invitation-only or password-protected memorial pages for deceased loved ones, to light virtual memorial candles with different burn times, to collect biographical memories and media, to use account-based storage and premium services, and to access brokered partner offers from funeral homes, florists and comparable providers.
The legally required corporate and contact details of the operator are listed in the overview above. This provider identification applies to the platform Emoria, accessible at emoria.app and at technical preview or deployment domains where the same platform is provided.
The scope covers the entire platform, including all functions accessible through the main offering, embedded content, API endpoints and content delivered automatically or editorially (sitemap, structured data, Open Graph metadata, generated preview images).
Authorised representative within the meaning of Section 5(1) no. 1 DDG and sole managing director of lead.online GmbH is Jannik Schlossberger, Fabian Köller, Philipp Himmel. Written service of process, court documents and formal notifications must be addressed exclusively to the postal address suitable for service of process listed in the overview above.
Formal documents will not be accepted via email. Non-formal enquiries as well as other user and business correspondence should be sent to hello@emoria.app.
We operate a consolidated contact system in order to process enquiries quickly and in a traceable manner. Please note that data protection enquiries must be addressed exclusively to the separate data protection address so that they can be assigned to the responsible controller without delay.
Responsible for journalistic and editorial own content (in particular curated articles, magazine content, press texts) within the meaning of Section 18(2) of the German Media State Treaty (MStV) is Jannik Schlossberger, Fabian Köller, Philipp Himmel, Baierbrunner Straße 3, 81379 München.
This responsibility expressly does not extend to user-generated content, in particular not to entries on memorial pages, in condolence books, forums or media galleries (see Section 5).
For its own content on these pages, lead.online GmbH is responsible in accordance with the general laws. As a service provider, however, we are not obligated to monitor transmitted or stored third-party information or to investigate circumstances that indicate an unlawful activity (Sections 7 et seq. DDG, formerly Sections 7 et seq. TMG).
Obligations to remove or block the use of information under the general laws remain unaffected. However, liability in this respect is only possible from the point in time at which a concrete legal infringement becomes known. Upon becoming aware of any such legal infringements, we will remove the content concerned without undue delay.
For user-generated content — in particular memorial page texts, biographical information about deceased persons, uploaded photos and videos, family-tree and relationship data, condolence and forum entries, comments, profile information and messages — the uploading users are primarily responsible. They must ensure that the necessary rights (in particular copyright, personality, trademark and data protection rights) are in place and that no third-party rights are infringed.
Emoria reserves the right to review, individually or fully block, unpublish or delete content if there are indications of legal violations, infringements of the post-mortem personality right, infringements of the personality rights of living persons, hate speech, threats, misleading information, spam, malware or other misuse, or if there are concrete administrative or judicial orders.
Notices of unlawful content can be reported at any time by email to hello@emoria.app. We take every notice seriously and review it without undue delay.
Emoria does not operate its own physical online shop. On memorial pages — provided that a funeral home, florist or comparable provider is assigned to the respective memorial page — physical products and services of these third-party providers (e.g. funeral wreaths, floral arrangements, candles, funeral service offerings) may be displayed and ordered.
For such orders, the contract is concluded directly between the user and the respective provider. Emoria acts in this respect exclusively as a technical brokering platform and payment facilitator and is not the contracting party for these services. Complaints, warranty claims, delivery, returns and refunds are primarily the responsibility of the respective provider.
Digital services offered directly by Emoria — in particular paid virtual memorial candles, storage plans and subscriptions — remain unaffected by this. For these, lead.online GmbH is the direct contracting party. Details are available in the General Terms and Conditions.
The content, structures, database works (in particular the curated geographic data sets, cemetery and funeral home profiles, editorial magazine articles), trademark elements (word mark "Emoria", figurative marks, logos, colour systems), design elements and source code of this website created by Emoria are subject to German copyright, trademark, design and unfair-competition law as well as the sui generis database protection rights pursuant to Sections 87a et seq. of the German Copyright Act (UrhG).
Reproduction, modification, distribution and any kind of exploitation outside the limits of copyright law require the prior written consent of Emoria. Downloads and copies of this website are only permitted for private, non-commercial use.
Insofar as content on this website was not created by Emoria (e.g. user uploads, third-party image material, content from Wikidata or Wikimedia Commons under free licences), the copyrights of third parties are observed. In particular, third-party content is identified as such. Wikidata/Commons content is displayed in accordance with the respective licence terms (e.g. CC BY-SA, CC0) with attribution and licence information.
Should you nevertheless notice a copyright infringement despite our careful content control, we kindly ask you to send a brief notice to hello@emoria.app. Upon becoming aware of any legal infringements, we will remove the affected content immediately.
Unless a separate source attribution is provided for images and media on the platform, these originate from our own recordings, licensed libraries or content uploaded by the respective users.
For content from Wikimedia Commons, the licence, author and — where available — the source URL are displayed in accordance with the respective licence terms. Detailed licence and attribution information can usually be found directly on the respective image.
The automated retrieval, systematic reproduction and machine or algorithmic processing of content, data, structures, profiles, media or generated preview images of this platform by bots, crawlers, spiders, scrapers, AI-training crawlers or comparable automated systems is not permitted without the prior express written consent of Emoria.
This applies regardless of the intended purpose (in particular for training generative AI models, third-party reach analyses, aggregation platforms or competing offerings) and regardless of whether technical protective measures are circumvented.
For search engines and other web crawlers, only the rules set out in the robots.txt file and the relevant meta tags (e.g. noindex, nofollow) of this domain apply. Any automated indexing, archiving, mirror storage or machine processing going beyond these rules is prohibited and may have civil and criminal consequences.
Emoria uses technical protective measures to prevent abusive automated access, in particular Cloudflare Turnstile (bot mitigation on forms) and Vercel BotID (bot detection on security-relevant endpoints). Enquiries about legitimate machine access, research cooperation or technical partnerships may be directed to hello@emoria.app.
Use of our platform is generally possible without providing personal data when merely navigating public content. Where personal data (in particular name, email address, IP address, condolence content, uploaded media) is collected, this is always done in compliance with the GDPR and the supplementary German data protection rules.
A detailed description of the individual processing operations, legal bases, categories of recipients, third-country transfers and data subject rights can be found in our Privacy Policy. Please address data protection enquiries exclusively to privacy@emoria.app.
Wir sind nicht bereit oder verpflichtet, an Streitbeilegungsverfahren vor einer Verbraucherschlichtungsstelle teilzunehmen.
Note on Online Dispute Resolution: The OS platform of the European Commission was finally discontinued on 20 July 2025. A link is therefore no longer required. Consumers can continue to contact the competent national consumer arbitration boards for out-of-court dispute resolution.
Emoria endeavours to ensure the highest possible availability of the platform but does not owe uninterrupted accessibility. Maintenance work, security measures, adjustments at our hosting provider (Vercel) or upstream infrastructure (Cloudflare, Neon, AWS), further developments and force majeure may lead to temporary restrictions.
Our offering may contain links to external third-party websites whose content we have no influence over. We can therefore not assume any liability for this third-party content. The respective provider or operator of the linked pages is always responsible for their content. Permanent content control of linked pages is not reasonable without specific indications of a legal infringement. Upon becoming aware of legal infringements, we will remove such links without undue delay.