Contractual
These General Terms and Conditions govern the use of the Emoria platform by consumers and businesses as a platform for digital memorial pages, virtual memorial candles, subscription-based storage and premium services, family and family-tree functions, forum and condolence functions as well as brokered marketplace and partner offers from funeral homes, florists and comparable third-party providers. They cover all contractual relationships between you and lead.online GmbH.
These terms apply to all contracts and uses between Emoria, an offering of lead.online GmbH, and registered or non-registered users of the platform, unless more specific arrangements apply for individual services, partner areas or B2B interfaces.
For users with their habitual residence outside Germany, mandatory consumer-protection provisions of the respective country of residence may remain unaffected.
Certain functions require a user account. Users must be at least 16 years old. If the residence is in an EU member state in which a higher age limit applies under Art. 8 GDPR, this higher age limit applies.
Users must provide correct, up-to-date and complete information and treat their access credentials confidentially.
Multiple accounts, identity deception, automated mass registrations, abusive use of invitation systems or circumvention of blocks are not permitted.
Users remain responsible for all content they post. This particularly concerns biographies, media, memories, condolences, family trees, messages, profile texts and information about third parties.
Users may only post content for which they hold the necessary rights and the publication of which does not violate any laws, contracts, personality rights, data protection rights, competition rights or third-party intellectual property rights.
Memorial pages can be operated as public, invitation-only or password-protected. Public content can appear in search functions, archives, feeds, social previews and similar surfaces.
Users are responsible for choosing the appropriate visibility level and for carefully managing invitation and password access. Invitations and passwords must not be distributed abusively.
Emoria offers virtual memorial candles with different burn times, including both free variants with a limited burn time and paid variants with longer or unlimited burn times. The variants, burn times and prices available at any given time are transparently shown at checkout before the contract is concluded and may vary depending on country, currency and promotional period. The price shown at checkout at the time the purchase is completed is decisive.
Free variants are activated immediately; paid variants are only made available after successful payment or after using available points. Product prices and checkout amounts are derived from the same server-side determined pricing basis.
By concluding a paid order, users declare that Emoria may begin performing the digital service before expiry of any withdrawal period if and to the extent this is expressly confirmed at checkout. Upon activation, the right of withdrawal expires; for details see the Right of Withdrawal page.
Emoria offers free and paid storage and subscription plans with different feature sets (e.g. different storage volumes, gallery, upload and video features, maximum file sizes). The plans available at any given time, their feature sets and the monthly and annual prices are transparently shown on the platform's pricing and plan overview as well as at checkout and in the billing portal before the contract is concluded. The conditions shown at the time the purchase is completed are decisive. Prices and conditions may vary depending on country, currency or promotional period.
Uploads may be blocked when storage or file limits are reached. Emoria may enforce plan-based technical limits server-side and process usage data for quota management.
Subscription terms, billing intervals, cancellation times, price changes and any downgrades are governed by the specifically booked plans and the supplementary checkout/billing information.
Upon termination of a paid plan or downgrade to a smaller plan, the user has 30 days to export or delete excess media. After expiry of this period, Emoria may automatically remove excess media (oldest first) until the respective plan limit is met. Memorial pages as such are retained.
Emoria does not operate its own physical online shop. On memorial pages, products and services of affiliated funeral homes, florists or other third-party providers may be displayed and ordered (marketplace model).
For orders of physical products or services via a funeral home (e.g. wreaths, flowers, funeral service offerings), the contract is concluded directly between the user and the respective funeral home or provider. Emoria acts in this respect exclusively as a technical platform and broker and is not itself the contracting party for these services.
For such third-party services, supplementary terms and conditions, delivery and payment conditions, warranty and withdrawal arrangements of the respective provider may apply. The provider is primarily responsible for complaints, returns or refunds; Emoria supports within the scope of its technical possibilities.
Commissions and payouts between Emoria and partners are agreed separately and do not affect the contract between user and provider.
Payments are processed via the payment methods offered at checkout, in particular Stripe for card, wallet or subscription processes. Emoria may refuse or temporarily withhold payments in the event of suspected misuse, insofar as this is legally permissible.
Refunds, goodwill arrangements and chargebacks are made in accordance with statutory requirements, the specifically booked services and the supplementary information at checkout or in the support process.
Users retain their rights in their own content. However, they grant Emoria the rights of use necessary for operation, storage, processing, preview rendering, backup, format conversion, provision to authorised users and public display.
These rights are non-exclusive, sub-licensable, worldwide to the extent necessary for platform operation, and generally end upon final removal of the content, subject to technical backups and statutory retention obligations.
Emoria does not owe uninterrupted availability. Maintenance, security measures, further developments, provider outages, abuse mitigation or force majeure may lead to temporary restrictions.
In cases of slight negligence, Emoria is liable only for breach of essential contractual obligations and limited in amount to the contract-typical foreseeable damage. Mandatory statutory liability cases, in particular for intent, gross negligence, injury to life, body or health and product liability, remain unaffected.
Emoria may temporarily or permanently restrict accounts or individual functions in the event of violations of these terms, security incidents, legal infringements, payment problems or misuse.
Users may terminate or delete their account in accordance with the available functions. Upon deletion of an account, account master data is anonymised insofar as this is necessary to safeguard referential integrity, fulfil statutory retention obligations or document completed processes.
Accounts without activity may be deleted or anonymised after 36 months of inactivity (no login, no paid booking) following prior advance warning by email.
Memorial pages are generally retained even in the event of the death of the account holder, unless an opposing declaration exists or legal grounds require removal.
Heirs or authorised relatives may contact hello@emoria.app for the takeover, editing or deletion of accounts and memorial pages, providing suitable evidence.
The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods, insofar as no mandatory consumer-protection provisions preclude this.
If the user is a merchant, a legal entity under public law or a special public-law fund, Munich is the exclusive place of jurisdiction. For consumers, the statutory places of jurisdiction apply.
The use of automated systems — in particular bots, crawlers, spiders, scrapers or comparable software — for the systematic retrieval, reproduction, structured analysis or further processing of content, data, profile information, media or technical structures of the platform is prohibited without the prior express written consent of Emoria.
This applies regardless of the intended purpose, the technical method and whether technical protective measures are circumvented.
The display of paid services (in particular virtual memorial candles, storage plans and subscriptions) on the platform does not constitute a binding offer but an invitation to you as user to submit an offer. By clicking the order button (e.g. 'Buy now', 'Subscribe'), you submit a binding offer to conclude the respective contract.
The contract is concluded upon express acceptance by Emoria, but at the latest upon successful payment processing via the payment service provider and the subsequent provision of the service. You will receive an order confirmation by email without undue delay, containing all essential contract data (service, price, payment method, terms, withdrawal notice where applicable).
The contract text (these terms and the respectively applicable order confirmation) is stored by us within the scope of our technical and legal possibilities. You can view it on this page at any time and retrieve it from your order confirmation email.
Before binding submission of an order, you can correct your entries at any time using the standard controls of your browser or device (e.g. 'Back' function) as well as the change and delete functions provided in the ordering process.
The ordering process typically comprises: (1) selection of the desired service, (2) where applicable selection of burn time/variant, (3) display of the overview with price, country, currency and where applicable waiver of withdrawal, (4) entry or confirmation of payment data via Stripe, (5) binding order placement by clicking the order button, (6) order confirmation by email.
The language of the contract is German. The platform additionally provides translations into other languages, in particular English; in the event of interpretation differences between the German version and a translation, the German version is binding.
For consumer contracts with habitual residence in another EU member state, mandatory consumer-law language requirements of that member state remain unaffected.
For users outside the European Union, the use of the platform and the conclusion of the contract likewise take place in German; an English translation is provided for information purposes. Insofar as mandatory provisions on contract language, consumer information or consumer protection apply at the habitual residence of a consumer outside the EU which cannot be excluded by a choice of law, these remain unaffected. Otherwise, by registering the user confirms that he or she has sufficient command of the German or English contract language.
Should individual provisions of these terms be or become wholly or partially invalid or unenforceable, the validity of the remaining provisions shall not be affected. The invalid or unenforceable provision shall be replaced by the statutory rule; the same applies to any regulatory gaps.
Vis-à-vis consumers, the statutory content review pursuant to Sections 305 et seq. of the German Civil Code (BGB) remains unaffected. An interpretation less favourable to consumers than the statutory rule is excluded.
Any changes to these terms will be communicated to you in good time before the planned entry into force in text form (e.g. by email). You have the right to object to the changes within a reasonable period; in the case of significant changes, you will be granted a separate right of termination.
Status of these terms: 07 May 2026. For enquiries, please contact hello@emoria.app.